You lose a star for the taste. This product used to come as little bright green pellets in a plastic bag in the container. Did that keep it fresher? Now they are big brownish pellets and my horse really doesn't care for the taste anymore, although I am told the ingredients are the same. Customer services is first rate A++. I got an initial container that seems to be all powder, like the bottom of the barrel or something. They immediately shipped out a replacement for free! The product itself is amazing. I have photos to prove it. A year on the product did wonders on my mare's hooves. Just today I bought a bag of tasty Triple Crown senior to mix with it so we will see how that goes. I also want to try your magnesium product. I am told it tends to calm down mean mares. Thanks!...